TOFU, MOFU, BOFU: Search Intent-based Sales Funnel Guide
TOFU (top-of-funnel) content drives audience discovery, MOFU (middle-of-funnel) supports evaluation, and BOFU (bottom-of-funnel) focuses on conversions.
Conversion Rate Optimization
Best Day and Time to Send Email Marketing Campaigns In 2026
The best day and time to send email blasts are Monday-Wednesday mornings for opens, clicks, and replies, and Thursday-Friday evenings for best conversions.
53 Actionable Conversion Rate Optimization Tips for Indian Businesses
Here’s my ultimate list of conversion rate optimization tips for Indian businesses in ecommerce, D2C, finance, fintech, SaaS, real estate & other industries.
Conversion Rate Optimisation in India: The Complete Playbook
This is the ultimate playbook on Conversion Rate Optimisation, a strategy to convert more visitors or users into buyers, leads, signups, or other conversions.